COMMERCIALS - advertising with animation
Remember Cornelius Rooster, Tony the Tiger, Cap’n Crunch, Michelin Man or M&M?
Some of the most memorable characters in advertising are animated. Animation can have an almost universal appeal, and is therefore able to connect with a large demographic and create an emotional response. It’s unique combination of sound, movement and art makes your advertising stand out from the crowd.
Here’s an example of a 2D animated TV commercial we did for the danish lottery “Varelotteriet”. This is the first appearance of the main character “Villy”. We helped agency Wichman/Schmidt develop this new msacot for Varelotteiret
Why choose animation?
Animation’s unique combination of sound, movement and illustration retains the viewer’s attention better than any other media!
Animation has the ability to turn complex issues into simple messages.
It can be fast-paced and deliver a lot of information in a short time-span.
Animation has an almost universal appeal, and is able to create an emotional response in a large demographic.
What’s the process?
First we’ll invite you to a meeting, either face to face, by phone or Skype. We make sure we understand your brand and the message you want to deliver.
If you already have a script, we’ll make sure it works visually as well as in written form. If you don’t have one we’ll help you write it.
We’ll find the right voice artist for your film and take care of recording voice-over, sound effects and help you find the right music.
We’ll draw a storyboard and combine it with the voice-over. Now we have a film-like representation of the entire video. A so-called animatic.
Next we can get started drawing and animating your video. We’ll do effects, compositing and an edit of the final video.