Remember Cornelius Rooster, Tony the Tiger, Cap’n Crunch, Michelin Man or M&M?
Some of the most memorable characters in advertising are animated. Animation can have an almost universal appeal, and is therefore able to connect with a large demographic and create an emotional response. It’s unique combination of sound, movement and art makes your advertising stand out from the crowd.
Here’s an example of a 2D animated TV commercial we did for the danish lottery “Varelotteriet”. This is the first appearance of the main character “Villy”. We helped agency Wichman/Schmidt develop this new msacot for Varelotteiret